About us

Steerwell encompasses SWICO & MGS Distribution.

SWICO is the Official UK Distributor for RAYMOND WEIL & TW Steel watches.  Formed in 1979, SWICO was the first RAYMOND WEIL distributor Worldwide.  In 2006 Dutch watchmakers TW Steel chose SWICO to distribute their watches to the UK & Ireland.

MGS Distribution is the Official UK Distributor for HUGO BOSS watches, Juicy Couture Timepieces, Lacoste watches & Tommy Hilfiger watches.

Since being formed, SWICO has regularly been recognised at the Retail Jeweller Jewellery Industry Awards:

1991
Best Small Company
Watchmaker, Jeweller & Silversmith Award of Excellence

1993
Watch Company of the Year
Finalists in Customer Service Award category
Finalists in Watch Brand of the Year category

1994
Watch Company of the Year
Finalists in Customer Service Award category
Finalists in Watch Brand of the Year category

1995
Finalists in Watch Company of the Year category

1996
Watch Brand of the Year
Sales Representative of the Year
Finalists in Customer Service Award category
Finalists in Watch Company of the Year category

1997
Premier Watch Brand of the Year

1998
Finalists in the Premier Watch Brand of the Year category.

1999
Finalists in Watch Brand of the Year £250- £750

2000
Finalists in Watch Brand of the Year

2001
Watch of the Year
Marketing of the Year

2003
Watch of the Year